Kelser Takes the “Ice Bucket Challenge” for ALS
Hartford, CT: The current phenomenon sweeping the country is the Ice Bucket Challenge, a social-media driven grassroots charity campaign with tremendous results and effect. The campaign has raised over $40 million dollars for the ALS Association and heightened awareness on a grand scale for Amyotrophic Lateral Sclerosis (ALS), often referred to as "Lou Gehrig's Disease".
The Kelser Foundation, Kelser Corporation’s philanthropic operating arm, is no stranger to charitable causes. This year alone, employees and friends of the company and foundation have taken part in an enormous number of fundraising efforts. The “Kelser Krew” has completed a Tough Mudder (benefitting Wounded Warriors), climbed CT’s tallest building (supporting the the American Lung Association), and many more. The Ice Bucket Challenge was next on the roster.
With many of the members of the company being nominated for the challenge, Kelser decided to take it on as a team. Joining the ranks of 34 Kelser employees was David Fisch, radio personality from 104.1 WMRQ, a CT owned radio station.
On August 20th, a warm and sunny day, the Kelser Krew completed the challenge, raising $2,600 for ALS in the process.
The Krew’s next philanthropic adventure will be the 2014 Walk to End Alzheimer’s in Hartford on September 21.
About the ALS Association
As the preeminent ALS organization, The Association leads the way in research, care services, public education, and public policy — giving help and hope to those facing the disease. The Association’s nationwide network of chapters provides comprehensive patient services and support to the ALS community. The mission of The ALS Association is to lead the fight to treat and cure ALS through global research and nationwide advocacy, while also empowering people with Lou Gehrig’s Disease and their families to live fuller lives by providing them with compassionate care and support.
To learn more about ALS and the ALS Association, visit their website at http://www.alsa.org/
About The Kelser Foundation
For more than 30 years, Kelser has played an active role in a number of charities locally, throughout America, and across the globe. In 2011 the Kelser Foundation was established to further the American spirit of giving. Through the generosity and tireless efforts of Kelser employees, families and friends, philanthropy has become more than an initiative — it is our way of life. Kelser is headquartered in East Hartford, CT.
To learn more about the Foundation, visit http://www.kelsercorp.com/foundation/.
Kelser is headquartered in East Hartford, CT. To learn more about Kelser, visit http://www.kelsercorp.com and follow us on twitter (@kelsercorp).